Apologies if this blog appears to have become the Skream and Benga show, but both have dropped brand new promo campaigns this week (including their Mangetic Man business). So shut up and read this interesting feature.
Skream - Listenin to the records on my wall
This epic, cinematic track has been a feature of his DJ sets over the last year and has been chosen as the premier single off new solo album 'Outside the box'. This is a leftfield song and an incredibly leftfield video has been produced. We're unconvinced as to how much the two ideas work together but it is truely a breath of fresh air, and many of the camera tricks used in the video are ground breaking for what is essentially still a Dubstep promo.
Have a look at the behind the scenes documentary aswell to see how in-depth the process was.
Katy B & Benga - Katy on a Mission
Originally a standard dubstep riddim called 'Man on a Mission', Benga has handed it over to Geeneus and Zinc's protege Katy B and the result could well be the club hit of the summer (friends in Ayia Napa say its getting rinsed more than any other track-always a sign of a sure fire hit). Brit School graduate Katy B has a lovely vocal range that compliments this club roller, as you may remember from some of her earlier work such as the funky breakthrough hit 'Tell Me' which was produced by DJ NG. She is FIT aswell, which always helps.
The promo was shot at the now defunct Matter nightclub, which adds an unintentional level of pathos to the video. It chronicles the final Rinse vs FWD rave and captures the energy and all round good vibes of those great parties. R.I.P Matter!
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