Jonah Lewie & Man Like Me x Ikea

Get Low favourites Man Like Me appear in the new IKEA advert which was premiered during an ad break on the X Factor on Sunday night, causing London's hipsters to take to Twitter to express their surprise (The concept had obviously been kept under strict lock and and key).

The ad centres around Jonah Lewie's cult classic You'll Always Find Me in the Kitchen at Parties which reached number 2 in the charts in 1980.  It's good to see ad agencies giving genuine British talent a leg-up, with a platform that will provide good exposure without losing integrity.  Mother London were behind this project, the ad group that also devised the film Somers Town, the Shane Meadows directed flick that subtly advertised the Eurostar shift from Waterloo to St Pancras Station.