Noisey

Those trendy folks at Vice have recently launched a new "video-driven music discovery platform, documenting the most talented emerging musicians from around the world" called Noisey.

Blimey, so let's get stuck in then!

BIG LINK TO NOISEY

The website is lovely, with swooshing video screens and critically, very little lag.  The landing page has 8 videos, but if you log in you get another 35 or so.

To be honest, there's too much Indie content for our liking, but hopefully this'll get balanced out sooner or later.  Vice were one of the first publications to actually give any page-time to Grime, mostly by documenting the monthly beefs like a inner-city version of Eastenders (in their own words).

 Fittingly, they've got a feature on Tempa T which is fascinating.



Who knew odes to ultra-violence could be so marketable to the middle-classes, eh?  We <3 Tempz, he's actually a really nice bloke and smashes up the dance (figuratively, but enough that no venue owner lets him anywhere near a baseball bat on stage).  Scottish skinhead hard men and Tempz lyrics are an unlikely if probably apt combination.

I think it's quite a big ask to get people to invest in creating a whole account to essentially watch some 5 minute videos, and as an product it's definitely more persuasive on a whiteboard than in reality.  But it's well-intentioned, and supporting underground music so fair do's mate.  The proof will be in the pudding if Noisey gets any sort of centrality or importance, but it could become a respected hub or 'stamp of approval' for bands and artists if it gets out there enough.  And the videos are well-made and entertaining.  Keep it up kids, you might go far.

Final Get Low rating:
Well meaning, and nifty.  They need to do a feature on Loefah, Joy Orbison, or Addison Groove.  We'd be happy with Jamie xx or James Blake, at least.  Nevertheless, this is a great example of how corporate sponsorship can be a force of good too.  However, they also need to make the videos not fucking autoplay as default when you emb them though.  Not cool, dudes.

For more on Tempz, check out Tim & Barry's hysterical fly-on-the-wall doc as he visits Scotland.